Came up with Behind The Scenes social strategy for Netflix show All About the Washingtons with Cynosure Creative Agency in Los Angeles. One idea I brainstormed with the creative team features the shows entrepreneurial mother advertising her invention, the "Hip-Hop Sip-Stop" — to the tune of cheesy infomercials.

The idea:
A cheesy ad set to the tune of classic 90s infomercials where the actor/actress attempts to dance at the club / house party with their drink and royally spills it. Members of the family can participate in the ad and additional cup errors can be added in. The next sequence offers resolution with the Sip Stop to prevent their misfortune.
Execution: maybe a pop-up website with the video + graphic that informs the viewer that the product is “Coming Soon”
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